As a website owner, one of your main goals is to increase website traffic. Ultimately, the more traffic you have, the more revenue your business generates…right? Well, not necessarily. And we can explain why.

Bots represent over 60 percent of all website traffic, meaning there are potentially more Internet bots than humans frequenting your site. There are essentially two types of bots, “good” and “bad.” Good bots carry out jobs like search engine crawling. Bad bots represent 35 percent of all bot traffic and perform malicious tasks, like DDoS attacks. Not to mention that the more web traffic visiting and requesting information from your site, the slower it renders.

At SiteLock, we can help block malicious traffic from entering your site, while simultaneously increasing your website’s speed. Check out our latest video to learn how SiteLock® TrueShield web application firewall (WAF) and SiteLock® TrueSpeed content delivery network (CDN) can help protect and improve your business.

SiteLock® TrueShield

TrueShield web application firewall can differentiate between human traffic and bot traffic to ensure that only safe traffic is visiting your site. It can also help block the top ten online threats, like SQL Injection (SQLi) and Cross-Site Scripting (XSS). To learn more about TrueShield, click here.

SiteLock® TrueSpeed

TrueSpeed content delivery network delivers website content with high speed and performance. Its goal is to reduce latency, the delay that occurs when you request a web page, to the moment the page actually appears on your screen. TrueSpeed has been shown to increase a website’s speed by 50 percent on average, compared to if it did not have a CDN in place, according to SiteLock data. To learn more about TrueSpeed, click here.

To learn more about SiteLock and all of the products we offer, click here.