Category: Small Business (Page 1 of 6)

holiday shopping online

Why Your Customers Fear Online Shopping

Ecommerce sites can look forward to overstuffed stockings this holiday season. Holiday sales are expected to increase by at least 4 percent this year, for an anticipated total of $1.04 trillion – and for the first time, online spending is expected to exceed in-store sales. In fact, consumers plan to spend 51 percent of their holiday shopping budget online, compared to 42 percent in stores.

Despite these trends, a recent study by SiteLock shows that nearly one in three online shoppers do not plan to shop online at all during the holidays.

Unfortunately, their fears are justified. SiteLock found that 27 percent of consumers worry about their information being compromised, and with good reason. The average website experienced 63 attacks per day in Q2 2017 – up from an average of 22 attacks per day in 2016. Many of these attacks include malware, which is software created for malicious purposes – such as stealing sensitive customer information. If you haven’t noticed any attacks hitting your eCommerce site, don’t be surprised. Recent trends indicate that malware is becoming more deceptive and difficult to detect. Out of six major malware trends identified in Q2 2017, four specialized in quietly breaching a site and maintaining a hidden presence. And don’t expect your customers to see evidence of malware on your site – 23 percent of infected malware files include a backdoor file, which allows cybercriminals to enter and exit your site without your knowing. It’s no wonder consumers worry about shopping online because they think their information will be compromised, as it could very well happen without any warning. Even more concerning, if your customers find out your site was at fault, you can also count on losing their business. In fact, 65 percent of respondents who have had information stolen or compromised due to online shopping no longer shop online or refuse to return to the site where their information was compromised, which is a loss most online retailers – especially small businesses – can’t afford.

A secure shopping cart isn’t enough to protect your website from attacks and safeguard consumer information. Fortunately, you can easily secure your site and resolve consumer fears in time for the holiday rush. SiteLock survey results reveal that 52 percent of respondents say a store that provides a secure payment network makes them feel more confident. As an online retailer, there are a few things you can do to help prepare yourself and protect your customers. For example, become PCI Compliant if you haven’t already. You’ll reduce the risk of fraud for your customers while avoiding a hefty fine that might cost you $100,000 or more. You can also use a website scanner to proactively check for malware or use a web application firewall with a CDN to help speed up your website and ensure only legitimate traffic hits your website.

Relieve your customers’ fears of shopping online this holiday season by taking proactive security measures, and ensure happy holidays for both your customers and your business!

Decoding Security 105: You’re Not Too Small To Be Hacked

Can your small business afford being hacked? According to CNBC, 50 percent of all small businesses have experienced a breach – and 60 percent of victims are out of business within six months due to the hefty cost of recovery. What makes small businesses such an easy target, and what can business owners do to keep their digital doors open? Find out in the latest episode of Decoding Security, as  Website Security Research Analysts Jessica Ortega and Michael Veenstra discuss small business cybersecurity, recent security news, and more.

You can learn more about cybersecurity in our previous episode, Endpoint Security. Check out past episodes of Decoding Security and subscribe for more on YouTube, iTunes, and Google Play!

security research

What is Cybersecurity?

As high-profile data breaches, such as Equifax, continue to dominate headlines,  the topic of cybersecurity – or lack thereof – has commanded greater attention. The word ‘cybersecurity’ has become the media’s latest buzzword…and for good reason. New research reveals that websites experience 63 attacks per day, per website on average – this is an upsurge from the reported 22 attacks per day in 2016.

It has become clear that regardless of a company’s size or industry, data breaches are inevitable. That said, it’s important to fully understand what cybersecurity is, as well as the different types of cybersecurity, so you can protect your business, personal information, and stay informed with what’s happening in the industry.

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secure your website

Decoding Security Episode 102: Securing Your Website

In light of the recent Equifax breach, you may be wondering how you can secure your website and prevent a similar event from happening to you. Join Web Security Research Analysts, Michael Veenstra and Jessica Ortega, for a refresher course on the basic steps every website owner should take to protect their website from hackers and cybercriminals.

If you found this week’s episode helpful, visit Decoding Security on your preferred podcasting service, including iTunes and Google Play, to leave a review and subscribe so that you don’t miss future episodes!

SiteLock Security By Obscurity

Security by Obscurity [Infographic – Updated Q2 2017]

Many small business owners don’t realize their websites are targeted by cybercriminals. As a result, they may not have proper security in place to protect their sites in the event of a malicious cyberattack. Instead, they rely on “security by obscurity,” which implies that the less popular and attention grabbing the website, the less likely it is to be compromised.

In reality, there’s no such thing as “too small to hack.” Any business that has a website, regardless of number of features or amount of traffic, will always be at risk of cyber threats. Read our infographic to learn more.

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ftc protecting small businesses

New Government Website Highlights Small Business Cybersecurity Risks

The US Federal Trade Commission (FTC) recently launched a new website aimed at educating small business owners on the risks of cybercrime and the steps they can take to protect their business.

“Small businesses are critical to our economic strength, building America’s future, and helping the United States compete in today’s global marketplace,” said FTC Acting Chairman Maureen Ohlhausen. “This innovative new website is a one-stop shop where small businesses can find information to protect themselves from scammers and hackers, as well as resources they can use if they are hit with a cyberattack.”

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website security

A Business Case for Website Security

Every business understands their website is a vital building block to establishing an online market presence. However, when it comes to website security, few understand the need or simply feel their company is not at risk.

To make a business case for web security, one must define the target, detail the impact of a hack, outline the mitigation cost and examine any additional benefits of proactive website security. This article will examine those areas to help assist in making a business case for cybersecurity.

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website security

How SiteLock Found its Niche in the World of Cybersecurity

When SiteLock President, Neill Feather, founded SiteLock in 2008, there were many website security options available to large enterprises. However, for small and medium-sized (SMB) businesses, finding a comprehensive and affordable website security solution was nearly unheard of. Fast-forward nine years, and SiteLock now secures over 12 million websites worldwide, many of which belong to small business owners.

In a recent B2B Growth Podcast: How Finding Your Niche Can Accelerate Growth, Feather explains how SiteLock found its niche by creating a website security solution tailored to small businesses and enterprises alike. He also shares key insights into how strategic partnerships and thought leadership have been the driving forces behind SiteLock’s continued growth.

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SiteLock Security by Obscurity Blog

Are You Certain Your Website is Secure from Cyberattacks?

Websites experience 22 cyberattacks per day on average. That’s more than 8,000 attacks per year, per website. You might assume the majority of these attacks are aimed at eCommerce sites because they accept and store credit card information, but actually, the eCommerce sector accounts for only one percent of compromised websites.

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eCommerce Website Security

The Basics of eCommerce Website Security

Talking about cybersecurity is equivalent to addressing the elephant in the room. It needs to be addressed, but the issue often gets pushed to the backburner. Studies show that 70 percent of Americans shop online at least once a month. However, over 30 percent of consumers say they hesitate to make those purchases due to security concerns, like credit card data theft.

As an online retailer, it is time to address the elephant in the room by addressing your customers’ fears. To get you started, we cover four basic—yet essential—website security tips to protect your eCommerce site.

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