There is a copious amount of evidence to support the notion that concerns over security, privacy, and trust stifle ecommerce, and continue to keep large numbers of consumers from shopping online as much as they’d like to.
The impact is felt even more by small businesses who constantly struggle to persuade consumers that their websites are a safe place to shop and surf. The customer might not always be right, but at least on this call, they are. Most small business websites, just like most small businesses, are inherently insecure. Consumers sense this, and it has become a barrier to trust.