When SiteLock President, Neill Feather, founded SiteLock in 2008, there were many website security options available to large enterprises. However, for small and medium-sized (SMB) businesses, finding a comprehensive and affordable website security solution was nearly unheard of. Fast-forward nine years, and SiteLock now secures over 6 million websites worldwide, many of which belong to small business owners.
In a recent B2B Growth Podcast: How Finding Your Niche Can Accelerate Growth, Feather explains how SiteLock found its niche by creating a website security solution tailored to small businesses and enterprises alike. He also shares key insights into how strategic partnerships and thought leadership have been the driving forces behind SiteLock’s continued growth.